Since 1989, the Obey street art campaign has become an important urban phenomenon, subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation.

With the help of Mike Ternosky and Erin Wignall, Obey Clothing continues to spread Shepard’s message through Men’s and Women’s sportswear fashion and one-of-a-kind accessories. Every designed piece is cleverly thought out, attracting people of all genres and ages, reminding them of the days when "style" was a one syllable word. Men’s and Women’s T’s, sweats, knits, denim, belts, wallets and military inspired jackets and caps are all examples of what we are known for. Season after season, Obey Clothing has progressed into a brand that holds a huge amount of content and depth.